NM Store roll out, page-27

It doesnt conflict with what I said, get customers in in first place. The way we approach our potential customers are just "them" coming to the shopping mall and discover themselves, with the help of our sales rep. 

What im asking, is that, can we approach more of them?

I do not expect the hook up process to be quick and fast, all im asking, is just, can we hook up more of them at shortest time.

Def:

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy