love the idea

hey ppl, i have been watching this stok for about 6 months now and have been really intrigued by the idea which i think is brilliant.

but i cannot find out anywhere how they will make money from this system. are they simply selling the programming, maintainence, etc. to Sky and Foxtel for a fee? Or are they going to be earning a commission on the bets or something along those lines?

essentially i just want to know whether they will continue to make money from the deal or whether it is just a once off sort of thing

thanks