Doesn't matter, Return on capital is Return on capital, the definition doesn't change just because you don't have factories or crates.
you still need capital to deploy, whether building new web sites, or fit out new FLT shop or advertising.
The only difference is you are light on capital so you need less capital to deploy so the ROC for these business tend to be higher than industrial.
Ann: Resignation of CEO & Managing Director, page-19
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