Just to clarify they are not spending big money -
We believe this is a far more sensible approach and better use of finances rather than spending big dollars on advertising budgets...
If you saw nutritional info debarcle on release of products as well as their original fb and Twitter photo with super imposed pictures then you wouldn’t be surprised by this.
Way I see it is marketing is so important especially early in the piece. To have clear branding and a solid
Msrleting plan is vital especially when you want to have a huge share of the markets here and abroad.
Competition hybrid name change to compete with Cann Group and EXL, page-6
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