Well the ASX is a craxy place and you could probably pinpoint a fair chunk of companies who have lost money for years but still can raise more capital and the question why is probably more to do with hope and human nature rather than anything rational.
However, if you can control a company you can control many things including director fees, related party transactions, performance bonuses, loans etc and could probably recoup quite a bit of your money by using other peoples. I don't know much about this company anymore but all of these things should be in the annual reports so if you looked at related party transactions and directors fees as a starter you will get a good idea if anyone is sucking money out.
As for the investors - the big guys will always have the resources in the form of brokers and traders to shift the price around to their advantage around through bots and other games and as for the little guys - well no-one ever places a bet they didn't think they could win.
MED Price at posting:
0.5¢ Sentiment: None Disclosure: Held