Reviews - Nothing Short of Disgraceful, page-18

I can only apologize for interrupting your Jayride cheerleading Davisite......

1. I have no idea how you think they only received 8 bad reviews. A quick look at TrustPilot (which consumers value highly) and you can clearly see that of the 207 reviews made for Jayride, 43% of these were BAD, that is roughly 90 bad reviews they have received. I am sure you will spin this to say that reviews tend to weight to the negative and they do, but there is no way to spin this as a positive, as new consumers wont trust Jayride if they do their research, it is very hard to turn this around with marketing, discounting maybe, but that is costly.



2. I am sure they do repeat business, I didn't say they had no repeat business, but the opportunity lost in not securing repeat business from customers through bad experiences (ie: never to return) is extremely high, I am sure you can acknowledge that the acquisition cost for a repeat customer transaction is tiny compared to the marketing required to attract new customers constantly.

3. I wouldn't be crowing about setting out to make a loss and then making that loss. Yes, they are in expansion phase, but maybe the market would be more interested if they had beaten the projections? ie: a smaller loss


Attitude is everything in business, I hope JAY focus on customer satisfaction alongside their growth objectives and start to understand that it doesn't matter whether they are delivering the service or not, they are selling it (and taking peoples money!), so customer satisfaction is always going to be viewed through their brand (not a local driver / company no one has heard of).

For what its worth, I am not sure many people will want to invest alongside you if you are referring to them as the great unwashed.....