ann.... destra gets competitive with content

Hi all,

A new announcement, initially having only a minor impact in the SP, but eventually lifting it a bit (so far it's gone from 8.4c to 9.5c, versus a range of 8c-8.4c or so in the past few days).

I'm not sure how significant it is, but here it is nonetheless (heh, at this stage it all helps!) ...

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destra gets Competitive with Content

A1 GP and UEFA Euro 2008 to be distributed by destra

March 27, 2008: destra Corporation (ASX: DES) is expanding its sport content offering with the licensing of additional content for distribution across DVD and a number of its internet sites.

Exclusive multi year content licensing deals with A1 Grand Prix Motor racing and UEFA Euro 2008 (European Football Championships) will provide destra’s Visual Entertainment Group division with content to distribute through retailers such as Big W, Target, Kmart, JB HI-FI, Sanity and in the case of the A1GP and several other niche sporting entities, through online websites including Big Pond and iTunes.

Domenic Carosa, destra Corporation CEO says, “This deal is in line with our overall strategy to acquire content that can be distributed via our existing physical and digital channels. These content licences further reinforce destra’s position as the number one sports DVD distributor in Australia.�

A1 Grand Prix Motor racing is an entirely new concept in motor racing pitting nation against nation in the “World Cup of Motorsport� and is an exciting entrée into the world of Formula 1 for destra audiences. A1GP is an international sports marketing platform, attracting an engaged audience interested in both traditional motor racing and the patriotic opportunity for their country to claim the title.

The UEFA Euro 2008 championship occurs every 4 years and is one of the biggest sporting events on the global calendar, this year’s event is also supported by several ancillary programs for DVD release.

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Cheers.