Look at charts back around 30 years, the sudden realization that the internet was seriously impacting, with panic that good news is free, that advertising returns collapsing.
The value of quality news reporting appeared to be vanishing, as the publishing costs dropped.
Quality news reporting which people will subscribe and pay for still depends on quality journalism.
Any idiot can re-publish their versions of news, as Putin & Co demonstrated so clearly in last USA Presidential elections.
News since 2016 election of President Trump is raising the value of quality journalism, with the apparent influence by influences of Putin & cronies making the difference of values, and the consequences, even clearer.
While masses may not follow it, those interested in money do.
Nine's takeover offer IMHO is an attempt to grab this value.
IMHO most TV-media broadcasters belatedly recognizing they are under threat.
Those who provide quality journalism will continue to attract attention, particularly from those prepared to pay.
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FXJ Price at posting:
86.5¢ Sentiment: Hold Disclosure: Held