Yowie Locations, page-147

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DaBull007

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03/08/18

14:40

Post #: 34709930
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Originally posted by Teddyward ↑

Lot cheaper to sell em at any cost rather than have to have consultants attend destock the stand. Even at a deep discount a new person may try one and later purchase at full rate. This will have been a very expensive try at promotion so will be interesting to see if any traction is achieved. Stands I have seen photos of have been placed next to kinders so any spur of the moment purchases have to compete with a cheaper kinder next to it .

Interesting to see dates on stock used in display and in store ATM. Looks to have been a 2 week promotion? Strange that there seems to be little parallel digital promotion to tie the 2 together and bring awareness of the product so opportunity missed or incorrectly targeted again? Considering lead times and stock used for YOW to have such poor accounts recently unless there is delayed income doesn't bode well but if you don't do advertising spend you don't get any penetration. $ spent wisely? It will take a while to see but .................they need volume and lots of it. Will be sad if package didn't include promotion costs as discount on purchase of stock as those costs will will burn next quarter unless follow sales.

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the only volume is in the amount of inventory sitting in all those flashy looking YOWIE stands which have been splashed across the country.

the 'come and get your conservation animals' approach just don't work.

it probably wouldn't even work if the people knew about the message and the product either.

RADICAL TRANSFORMATION NEEDED.

simple.

YOW Price at posting: 8.3¢ Sentiment: None Disclosure: Not Held
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Yowie Locations, page-147

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