GRB 8.16% 5.3¢ gage roads brewing co limited

Quarterly, page-3

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    Awareness for our brands has grown significantly and we look to build on that even further,” Mr Hoedemaker said.”

    Gage Roads is a business where shareholders can make a genuine difference to the value.
    And where a photo really does tell a thousand words.

    I think I already cited a Heineken ad from years back that hit front pages all ove the world at a time when first word after ‘viral’ was often ‘quarantine’
    It was opportunistic. ...
    And free.
    Global press had gathered to watch a crippled submarine emerge from the ocean after a long and life threatening ordeal for the crew. Heineken handed out beer to the sailors..... the press loved it and the world loved the beer.



    NB
    “Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”
    CAMERON COLLISON
    MARKETING MANAGER
    That’s on the web page of marketing company Swear Words http://www.swearwords.com.au/work/gageroads/
    Who write they reconnected a ‘wayward’ brand with its roots.

    So if you if you know any visiting celebrities, happen to be at a rocket launch,.... or skydiving at Rottnest .... please grab some Gage Roads or Matsos and take a happy snap.

    The overall theme seems to be Dinki Di -Aussie-Port City Fremantle -living is easy etc etc but as they say all publicity is good publicity.
    Any other ideas ?

    It occurred to me that a series of images under the heading “Don’t Shake me” could be hilarious.

    Let’s pair up with WA tourism too and do a Rottnest comedy video along the lines of


    There’s already at least one (not so good) parody out there
    https://www.adelaidenow.com.au/ente...d/news-story/ec50c372184aa9e14f06a424fb826bc0

    ...i’m thinking seasick on the way over, quokka terror, seagulls eating the chips, sunburn, posse of children on bikes, etc culminating in the skydive and finally the beer.

    You’re welcome


    Anyone else got some ideas that might genuinely be actioned ?

    Cheers
    Last edited by sabine: 31/07/18
 
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