It appears that someone went to the W school of business. 1-Use media to tell a positive story of a business that actually has decline. 2-Use last quarter growth potentially driven by discounting , special trade offers new products , new markets that did not exist in the prior years. It will be interesting to see who actually has bought Yowie stock yesterday and who provided the information for the news below. HAS ANYONE VALIDATED THAT NIELSEN HAS CERTIFIED THAT YOWIE SHARE HAS GROWN? How can a brand that declined in Sales for the year in a market with several new competitors, increase their market share? https://unauthorised investment advice/health/yowie-says-it-will-hit-revenue-targets-after-downgrading-expectations-earlier-this-year/
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