Ann: CTX and Woolworths Extend and Expand Long Term Relationship, page-20

Note: The explanation above isn't meant to be patronising. It's more thinking out loud than standing up front with my pointer. I often rue the 3 minute edit time limit...

What I meant was that the Woollies roll out has current revenues that will now have discounts applied. Those discounts need to exceed the current revenue by the factor of increased custom; or the venue actually loses out from the partnership.