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IEMR’s Mobile Forecast on Australia provides over 65 operational and financial metrics for the Australia wireless market. We cover quarterly historical data starting in 3Q2003 and ending in 3Q2007. We also provide four-year forecasts at the operator level going out to 2010. Operators covered for Australia include: Telstra, Optus, Vodafone, and Hutchison. Our Mobile Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Notable highlights of the 1Q08 Australia Mobile Forecast include:

- The level of wireless penetration in Australia will continue to increase and it will reach 109.6% in 2010.

- We continue to see Hutchison as the growth story in Australia’s mobile space. We are predicting that the average annual subscriber growth rate for Hutchison in Australia will be 13.4% during the forecast period. This far outpaces operators like Telstra and Vodafone, which we expect will see their subscriber growth remain at around 2.5% during the forecast period.

- Australia’s largest operator, Telstra, will continue to enjoy the highest level of profitability in the operator space with 43.0% EBITDA margins in 2010.

- We are forecasting that in 2010, Hutchison will receive the highest ARPU at US$ 63.24 per month while Optus will receive the lowest ARPU of US$ 40.25 per month in the country.

- Like in other developed countries, data ARPU is increasing in Australia as people substitute phone calls with text messages and web searches. We think that Hutchison’s 3G gambles are now paying off in Australia. We are forecasting that the operator will receive the highest data ARPU of US$ 18.97 per month in 2010.

Companies Covered in this Country Mobile Forecast:

- Hutchison

- Optus

- Telstra

- Vodafone