Ann: Mozzarella Plant and Innovative Product into Major Retailer, page-10

Yeah, seems to be consistent with their domestic online offering - I've bought a few times from the Beston Marketplace site just to support the company and all that. The quality of the produce is good, but to be honest most of it is overpriced. It looks like they've basically modelled their pricing strategy on the premium that Asian consumers might be willing to pay for fresh Australian produce on the overseas site, but haven't factored in that most local consumers can get equally high quality fare from their local greengrocer or deli at a significantly lower price.