Ann: Change in Substantial Shareholding - F Richmond, page-17

Without PR this will continue to trade at a fraction of its true value, so if/when they make another acquisition they will dilute a lot more than necessary. See AVB for a company that never had good PR ("our assets are too good to promote"), diluted the sheeznit out of themselves and finally got a takeover bid at a terrible price that will probably now fail and leave holders angry and frustrated and poor.

I still believe in the company wholeheartedly, but the promotion required by an ASX junior that has grown through acquisition by way of shares is badly lacking. When you are listed your equity (share price) is your purchasing power, promo isn't just for the benefit of punters like me.