The viewers need to click on the content to view it. Jake0002 is right. Yowie pays just like any other brand for each click that turns into a view. Organic sources come from others (users) sharing, site sources, commenting or reacting to the content (engagement). Paid views is paid advertising. If you add them together paid (let's say 80%) and organic (let's say 20%) it equals 100% views. If you look at TV it's 100% paid advertising. Yowie gets the best of their money and bragging about views means they are bragging about engagement which means all the above, paid vs organic, shares vs comments, reactions vs views. It's a great achievement to get anyone interested enough to spend 30sec to 2 mins of their time to click and view an advert they could have strolled past. Yow being a children's brand does not do toasters or pre-rolls which forces content on the viewer. Your argument squashed and the power is with YOW. Bragging only helps the brand and oh yes the stock, which if you rally cared about you would refrain making assumptions about an ad plan that means nothing to the share price unless it goes up which you are clearly trying to pull down. Give the share a break and let the company run itself for once. The drama days are over and now they have a chance to make it happen if the wolves stop circling and the idiots stop assuming.
YOW Price at posting:
10.0¢ Sentiment: None Disclosure: Not Held