But in BUD they have an army of ardent fans and cheerleaders, if we have that here BIQ wouldn't be trading at this level. But just like BIG, the stock had garnered a lot of loyal holders because the sp made a lot of them rich (up to this point at least).
Isn't BIQ's 5i Platform IP by itself worth $20m ?
The psyche does make a difference but I'd rather focus on the fundamentals.
Peer Valuation Comparison, page-19
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