While I am typically not someone who likes to invest in "sexy", conceptual businesses that are not yet profitable, some weeks ago I made an exception and acquired my first shares in NEA .
While I am under no illusions that accessing new markets (some which might not even exist at this stage) is no mean feat, the company's management strike me as being of considered habits and prudent in their approach to creating awareness for the NEA's products and services.
They certainly seem to have crystal clear insights into the key drivers of the business.
Just how unique and differentiated their offering is, I am not quite certain, but today's result contained a few milestones indicating that the business has some real traction at the moment.
NEA Price at posting:
90.0¢ Sentiment: None Disclosure: Held
