Cue outraged comments from uneducated punters around price and craft beer on social media!
Any beer festival or event around town charges $8.50+ for 425ml of midstrength so punters should expect that price -in some cases cheaper than embargo, icecreamfactory, music events even kegsbythequay and other events selling straight from the brewery.
The other point I read a lot on social media is they are sick of the craft beer fad, if asked they will say they want then you explain that alby is a lager and tastes like there favorite carlton draught swill but is actually Australian owned and WA made.
Last point is I find it interesting that they decided to also do a mid atomic pale, the narrow neck session ale or 3.5 pale ale has been snubbed? I guess they made a decision to focus on their main brands, could be worth rebranding the 3.5 narrow neck down the line much like little creatures did with rogers.
GRB Price at posting:
9.8¢ Sentiment: Hold Disclosure: Held