IPO - Rhythm Biosciences Limited, page-126

If you didn't realise... were the RHY product adopted, people would still need a colonoscopy for the final detection anyway? So that argument is invalid. I think what people are saying regarding a preference for painful blood tests over a stool sample is ludicrous. The only way I see this being in any way successful is if it forms part of the tests for blood samples that people regularly check such as for iron, electrolyte levels. Even then it would take a huge effort to change the tide and ensure practitioners adopt this practice. Geez. Talk about speculative.