“The Yowie IP would be of value to a company like Cadbury”
Wasn’t it originally Cabnury’s IP?
Was offloaded years ago as it was milked for all its worth.
Repackaging, refreshing the brand with new marketing gimmicks, etc. did not work out.
It is still over-priced, bad tasting chocolate and small plastic toys that kids have no interest in these days.
Ann: Revenue Guidance Update and CEO Appointment, page-18
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