Couldnt possibly be a guidance update, or market expansion.
Can only be capital raising or corporate action imo??
I really dont think the product is great. Too expensive and the characters are not that relateable or endearing. The store where i go sales have slowed dramatically with no prospect of capturing any decent market share. The characters were developed in the 90's and i just dont think kids are into weird semi scary characters for them to take off again
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