I work in that same space in sales and what Logo is saying is spot on - we are seeing that demand too in mid market and enterprise - data and analytics is the big word, some of our software and products delve heavily in that area around smarts. Just look at the growth of Splunk and Tableau (I really can’t divulge who I work for so have to be careful what I say unfortunately).
BigTinCan in a Nutshell, page-15
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