Ann: Market Update - Terra Dura Update, page-5

I met Martin not Peter
The buyers ABV are targeting for Durra have less demanding needs than the buyers for SIBS , so not sure if relevant the number of current SIBS customers out there .
To me as a business owner it is about payback ABV mention up to a 4 month payback on Durra brakes compare that with people putting in solar panels and happy with a 72 month payback but still put them in .
Martin did not give me specific margins , just that the Dura were significantly less expensive, and expected significant demand for the product .
I did not want to be privy to insider info , which I did not get , and just to cover my behind , I bought ON MARKET after the announcement yesterday ..
I really just wanted to see the Durra product in the skin .
Installation is significantly easier can be done in house , and I think he said also retains many of the OEM parts
Given they seem to have started shipping out Durra and have cashflow from SIBS I intuitively feel they are close to cashflow positive so possibly will not need future finance
Martin did say he found the CFO very astute at managing the company's finances and costs -not often you hear that confidence from the shop floor .
In my opinion The catch 22 is if demand is insatiable , then they will need finance or equity to cover inventory build up so good marketing may be needed just as much for getting that capital as for marketing the brakes .