good article in smh

http://www.smh.com.au/news/technology/film-downloads-likely-to-be-a-hit/2007/10/10/1191695992048.html

See point on Netflix - looks like QFX has missed the boat, and RMA is positioned to take advantage. It took RMA and Bigpond 12-18mths each to rollout their systems - so, looks like they now have a clear 18 month lead on others.

Film downloads likely to be a hit

Paul McIntyre
October 11, 2007
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WHILE broadcasters poke and prod for the most lucrative way to take shows online and to mobile phones, an eclectic bunch of aspirants is entering the market for downloading films and TV shows for rent and purchase.

In the US market in the past 12 months Wal-Mart, Amazon.com and Blockbuster Video have joined the race to become the first-choice brand when consumers download films and TV shows after broadcast.

The three new US market arrivals, along with the rapid expansion of the world's largest internet-ordered,

post-delivered movie rental service, Netflix, in online downloading have triggered a surge in consumer spending.

Netflix announced last month that, in the six weeks to the end of August, its customer base had doubled the number of viewings of TV episodes and movies downloaded to their computers to 10 million.