Ann: Sensera Appoints Ralph Schmitt as Chief Executive Officer, page-21

The comparison with BUD is a good one.

Their cost of acquisition is much higher than ours. Also our revenue is of higher quality and margins are much higher.

I am very happy that we now have a CEO and one of the quality that is Ralph Schmitt.

I understand he has taken a significant pay cut to come on board but his upside from performance shares and options will dwarf his previous remuneration.

I like that he has an American accent (lol) and that he talks about IOT enablement positioning, the 4th industrial revolution, a data revolution, automate outcomes, machine learning, radio frequency solutions, location awareness and that Sensera is right in the middle of all this.

Once our revenue possibilities become clearer and the quality of those earnings together with our IP positioning to our inhouse manufacturing capabilities then it won't be long before the market values Sensera at a higher value than BUD.

Its interesting to also note that Structural Monitoring Systems which could also be a comparison has a market cap of in excess of $150 mil and just raised $10 mil to buy their own manufacturing capability of sensors. They will be end to end much like us but their revenues forecast for the next calendar year is similar but probably less than Sensera's.

2017 has been Sensera's foundation year. Now that we have a gun CEO, the Nanotron acquisition in place and our foundation clients imminently about to click into place and with the expected news of new clients coming on board then 2018 is set to be our big year.


Cheers