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Chilia, I think newtrader may be refering to www.gfk.com.au:

"GfK's Retail and Reseller panels supply highly accurate information on what's sold to consumers and businesses. Speculation and opinions are replaced by measured facts about sales, pricing and distribution of individual items. GfK provides you with market developments and trends, including:

Size of the market, by value and volume
Market structures according to sales channel
Market structures according to product characteristics
Market share by brand and model
Market structure by price and price category

Coverage

The product categories covered in the panel include:

DVDs
Games Consoles
PC Games
Pre-recorded VHS Videos
Video & PC Games

Deliverables

GfK provides you with easy-to-use analysis. Our deliverables include:

Online/electronic delivery system allowing you to interrogate and manipulate the data you need
Printable reports for referencing in-depth market data
Summary and 'early data' reports for quick identification of top line market trends
Live in-house presentations to you and your colleagues by GfK's principal analysts who'll provide you with a professional and insightful interpretation of the key market trends
Ad-hoc market analysis in response to your specific requirements
More Information

Manufacturers & Distributors: If you'd like more information about GfK's Entertainment Media data, please contact either Daniel Morse (video & PC games and consoles) on +61 (0)2 9900 2834 or Simon Perks (DVD & VHS) on +61 (0)2 9900 2867"

But I'm just guessing.