Tesserent ad, page-10

Don’t think the criticism of the ads cost is all that strong - need a professionally produced ad. We are targeting all of the smbs in Australia. What is the alternative? An amateur cheap ad? People would then criticise it for looking amateurish.

I am happy to sink the boot into TNT management and board, and have done so in the past re a few issues - but on the cyberbiz website and ad I am full of praise. Great work. Just needs some hard promotion which I understand killer Karen Negus will be doing, starting this week. Cyberbiz site only went live Friday.

I have watched the ad a few times and didn’t see any problem. Of course ads need to be respectful to people of different genders and race etc - but I saw nothing that was demeaning or objectifying women if that is what you mean. It is cheeky but that is why it is so good and sticks in the mind - your business data is naked without cyber security from cyber biz.

I actually thought the ad was gold.