China is serious about winning the world cup by 2050.
Aside from 2050 looking like it could be a big year for China, the implication seems to be that Xi foresees football being a constituent part in a broader plan – a plan that will ultimately result in China ascending to what he sees as the country’s rightful position as the world’s top nation.
Winning the World Cup is one expression of this. Although, as Xi already believes, football is a means through which China can engage with other countries, exert influence and secure access to scarce natural resources.
--
It is also likely to mean that whatever football investments the Chinese do engage in must have a much stronger domestic focus. Xi’s desire to protect the national interest will mean the country focuses on the development of grass roots football, which the President hopes will create a sustainable flow of talent that delivers on his bold 2050 vision.
http://www.scmp.com/sport/china/art...as-communist-party-congress-message-investors
