BTH Fundamentals, page-11

Just found this on Twitter from BTH

“The Bigtincan AI-powered sales app is the most downloaded sales-enablement app in Salesforce AppExchange,” says David Keane, co-founder and CEO, Bigtincan, a mobile-first sales-enablement platform. “Multichannel sales teams for MSPs use the app to gain on-demand access to marketing materials and sales data so they always have the right information at the right time during every phase of the sales cycle.”
According to Keane, one of the biggest benefits for MSP sales teams is just-in-time learning. It enables them tap their portfolio of products to understand and address customers cloud needs, while having up-to-date information on their product portfolio.
“Salespeople use the app to shift sales conversations quickly, without losing prospect interest,” Keane says. “Each and every user has the ability to seamlessly emulate successful deals gone by. The app is a de facto personal sales assistant that knows who the next meeting is with and what specific pieces of marketing content will resonate with them. The app uses AI to analyze historical knowledge of every related deal that has closed in the past, surfacing recommendations based on best practices.”