Countdown to Launch, page-9

It will initially be pegged to ETH as we have to provide some sort of comparable value at ICO. Depending on demand at and after ICO we will start seeing the value and market cap of NOX change just as any other float.

I actually think it is a major benefit to have NOX as a specialized crypto vs just another generic crypto.

And it's not only gamers but also game producers, promoters, designers, resellers, reviewers - the entire gaming industry. I would suggest reading The Nitro White Paper - some very valuable information in there.