Creating memes, a popular form of communication among young people on social media, is Clive Palmer's way of connecting to young people. He posted a "meme" that included Yowies and it got thousands of reactions out of a key customer base, many of whom don't even know that Yowie is back. It's just a case of any publicity is good publicity- something we need much more of.
Yowie Locations, page-111
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