This is tough, page-12

No innovation required. The amount of fancy crap management have tried that failed in recent times is truly depressing. They simply need to do the basics again. Cut current management who aren't making wins and get back to selling what ever is profitable. People have said Coke is unhealthy for 30 years and there wasn't a decline in sales. I don't buy the management nonsense about consumers changing over the past few. I blame management and can't wait for someone with some weight to cull the whole upper management structure like it needs.

Nothing but new lows ahead until the axe is swung. Might even need a capital raising in twelve months if they keep digging holes like they are now.