Where is the light in the tunnel, page-5

Although I was not a fan of many things Wayne did, he had a better investor relations strategy than current management. The best periods for the stock have been when there have been constant announcements, even on minor details.

I would love to see many more announcements, even trivial ones. Get into a new store? Announce it! Make progress on books/web videos? Announce it! Sell 1 million yowies in Australia? Announce it!

At the moment the only story that investors are getting from yowie is downgrade after downgrade, and staff hire after staff hire. Management should bring back the positive sentiment by giving us as many positive announcements as possible, no matter how small