it was ironic that today TEN comes out with a scenario that looks like maybe Administration might happen if it cannot refinance its debt.
BUT
at the same time Yowie (YOW) puts out a release highlighting its marketing spend in the US.
Fellow PRT shareholders really should read this short release by Yowie.
the reason I suggest s/h read it, is because it really does give an insight as to what is happening to advertising on free-to-air TV.
YOW spent US$1m on mktg about 6mths ago in US, and did both online and traditional (eg adverts on buses etc)
But in latest campaign, it was all digital.
imho, this is graphic example of what is befalling frre TV in Aust.
this just shows WHY the bleedin politicians need to revamp the media rules.
digital spend (like YOW) -> TEN in trouble. The landscape has changed.
I have previously did a email campaign to Labour, One Nation and Xenophon mob.
The situation at TEN demands all PRT s/h hit them again!
cheers
PRT Price at posting:
32.0¢ Sentiment: None Disclosure: Held
