Ann: Yowie Launches Discovery World to Group Brand Portfolio, page-32

Don't worry about it too much. People were worried when KinderJoys arrived - but Yowies prevailed. Then WonderBalls - but Yowies outsold them too. Perhaps we have a better product... even compared to the KinderSurprises.

KJs and WBs have mostly been stuck in specialty candy stores while we have rolled out into tier 1s.

The web series and the Yowie World are the two things that could keep Yowie chocs relevant in the future.

A lot of young kids in US don't know what a KS is - they have been banned for a hundred years.

These articles about Ferero doing a push into US have been popping up as long as I've been a Yowie holder (3 or 4 years I think now). Still nothing from them.