Ross Greenwood: And you're going to make your money because people are going to obviously subscribe to this and they can subscribe to the tipsters for a monthly fee or for getting the one-off predictions...
Nick Fordham: Correct. And that's the current model. We've got another version we're going to be launching - and a really exciting monetisation model - which we're launching for the English Premier League. And that is why I got involved because the next model I believe has cracked a code ...a really, really valuable code ...that in my business of sitting between talent, organisations and huge social media reaches and media organisations, no-one has actually been able to monetise a huge social media following. And that's why tapping into Spartan, where you've got ...
RG: Yes, so if you're Dave Warner at the moment, you've more than a million followers, which he does...
NF: ...All you can really do is direct people back to ...if he is sponsored by Gray-Nicolls, which he is, or he is sponsored by Cadbury or whoever it might be, all he can do is plug a product and hope people go into a shop and buy it ...
What we have created is something very, very unique . I didn't think it could happen but it finally has. And that is why we can actually monetise this now.
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SHO Price at posting:
4.1¢ Sentiment: Buy Disclosure: Held
