I think we're on the same page - trashing the brand from a shareholder (former) perspective. After they spruiked all their great success of 63 million units when they launched to the paultry numbers they have "relaunched" with. This is not a success story - it's a MASSIVE TACTICAL BLUNDER. There is simply no strategy behind their relaunch into Aus. It smacks of desperation, and "we hope this kinda works!"
Ann: Australian Market Update, page-20
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