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clock Created with Sketch. 16/05/17
13:15
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Originally posted by harpeben1
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I sold out in Feb after 2 years. I lost patience, and was concerned with their strategy. Upon seeing yesterday's announcement, I'm glad I did! The only positive in this story is the name Yowie. For the nostalgic, it will be a fleeting moment of joy to either personally re-engage or to give to their child.
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I don't hold, have done previously... however, 'completely trashed a heritage brand'??? I agree with most of your points in regards to unclear and poor execution of distribution and pricing strategy etc But trashed the brand?...... I'm not seeing that. I don't think the brand 'yowie' itself has been affected by any of the issues you speak of..... only shareholders bottom-line profits....
(20min delay)
