what is all the fuss about?

I'll accept my whack across the earhole. Whack!!! OUCH.

done.

Apart from the recent ATO ruling, what is there to get excited about? I have perused their website (v.g.) and recent announcements and cannot find any blue sky. I see a solid company, with a marketable product producing solid results. The only blue sky I can see is the psychological lift of the recent ATO ruling. But surely this wasn't a real barrier, was it?