Amazon could be a problem for BBN. They make a majority of their earnings from big ticket items and as such could be undercut but Amazons aggressive approach on price. Not sure how BBN will compete if a pram that costs $1000 in store can be bought on Amazon for $700 and delivered within 24hrs. At some stage that will have an impact on sales no matter how strong the growth strategy. Certainly will be a black cloud over the share price until resolved.
Impact of Amazon, page-7
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