ALDI saw a niche in the market and is able to offer good quality goods but without all the
bells and whistles.
If you want a 4 cent petrol voucher, a plastic shopping bag and 20 different types of tomato sauce
to choose from then go to Wooly or Coles. BTW you will pay for these extras as each item on
your list is more expensive. You just fell for the oldest trick in the book. They offer something
while sticking their hand in your back pocket. he he ha!
Ann: Dividend/Distribution - WOW, page-6
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