PRT 0.00% 23.5¢ prt company limited

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  1. 288 Posts.
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    Looking a bit deeper into Southern Cross Medias results it also appears that they have had an increase in revenue from regional TV ads to $122.7 an increase of 28.7 percent from last year. It could be that they had an exceptionally bad year last year but will need to look at last years financials.

    Hopefully though it could be marking a decided change for regional broadcasters. NEC and SWM have also stated that this year is starting to look somewhat better than the last couple of years. Maybe companies are beginning to realise that digital advertising just isn't giving them the results they thought they'd get.

    The Facebook scandal with the the recorded number of views being overstated by 80% hasn't helped their cause - what a shame......
 
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