Ann: Preliminary Profit Advice - Half Year Ended 31 December 2016, page-36

Sales have gone from 5.4m in FY2011 to 6.1m in FY2016 and profit 1.8m to 1.9m. Very unimpressive.

@longgame101

It's funny how the investing game works; and how individual investors can look at the same things but come to totally different conclusions.

For one of the very reasons that you are out, namely the financial performance you've summarised above, is the very reason that I got in! The thing that you described as very un-impressive is the thing that I found to be most impressive.

The reason it impressed me greatly was because, if all companies had to be faced with the sort of adverse change in their external business environment, as ASW did during that 2011 to 2016 period you cite, in 99% of cases their Revenues and Profits would have been absolutely smashed. Let alone gone up.