I have built a small position in this, despite the many issues it has had in the past. I think the company, whilst not technically undervalued, has very good business prospects and that the fundamental changes that have occurred with the new CEO will really cause a major improvement in the business over the next 12-18 months.
In short the investment thesis is:
1) well funded- no further requirements for external capital
2) catalyst for business improvement was founder step-down and operational improvement under a well executed CEO
3) underlying unaddressed core market- renters
4) Excellent business strategy:
- Engage
- Build organic traffic
- Then monetise
In particular there are a number of engagement parameters that have been tracking the right way and the monetisation process has only just begun. The website has improved leaps and bounds over the last 12-18 months I have been monitoring this and the new products are non-intrusive.
In short, I am not sure exactly where this is going to go, but I think this price is a *relatively* low risk entry, and operationally, I like the business prospects. Still technically expensive (for a ~40% yoy growth a PS ratio of 10 is a bit rich) but willing to take the risk with a small position.
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Last
2.3¢ |
Change
0.001(4.55%) |
Mkt cap ! $14.35M |
Open | High | Low | Value | Volume |
2.4¢ | 2.5¢ | 2.3¢ | $18.16K | 755.0K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
1 | 32713 | 2.3¢ |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
2.4¢ | 173262 | 3 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
3 | 327598 | 0.017 |
3 | 139228 | 0.016 |
9 | 948115 | 0.015 |
3 | 445000 | 0.014 |
3 | 191615 | 0.013 |
Price($) | Vol. | No. |
---|---|---|
0.018 | 345544 | 1 |
0.019 | 168070 | 4 |
0.020 | 2702 | 1 |
0.021 | 382000 | 3 |
0.022 | 18333 | 1 |
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