re: running hard "You mean like CKF?"
It doesnt have to be an advanced financial term like EPS.
Seriously, some punter might hear 'EPS' and it will subconsciously evoke the association with the word 'Earnings' and next thing you know, people could well think that the companies shares are worth 2-3 cents or sumfin.
But you dont have to believe me.
Check it for yourself.
I bet you someone paid real money for these shares today.
Seriously.