CP i'm not suggesting amazon is the end for wow and wes.
But,re australia being a sml market correct.But i'm always surprised when i hear wes online sales r $1b plus and by memory wow sells more online than wes.
Those figures r not sml for any global co and amazon made it clear they feel the australian market has plenty to offer.What must imo b also taken into account is amazon variety sales which imo will help support amazons entry into food online.eg australian wharehousing network.
Australias sml population didn't stop costco,aldis and probably lydl.
Amazon (inc. Fresh) Australian rollout pushed back 6 months, page-14
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