Yes it was quite amusing when the snobbery card was played at one stage suggesting that people
who shopped at Aldi were somehow inferior and labelled bogans. Who cares ? The bogan's money
is just as good as anyone's elses and that group makes up a large percentage of the market.
Then there was the health aspect suggesting that Aldi food was second rate and it could harm
your health.........bizarre to say the least.
I wonder if those people actually believe their own rhetoric ?? or they thought it may sway the market ?
Never , ever......... underestimate your competition.
Aldi marketing, page-88
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