that 4% prospective gain from Woolies,Coles and Metcash losing sales, translates to a 30% increase in sales to Aldi.
that then means they can afford to price cut even further and that may increase their market share beyond 15%.
ps- i don't like shopping at the "old" Aldi , but you have to respect the enemy. if the fresh produce section improves as much as the CEO is forecasting, then i might be swayed to take a closer look as the promo stuff is tempting most weeks.
cheers crazypunter
Aldi marketing, page-86
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