The 4% is not just from WOW and WES, it will also be from Metcash as well.
They are expanding their stores by rejigging their loading docks and pushing the store into that area. Gains them essentially another aisle.
They will get to a % and then flatten out, they can't expand stores past their footprint and they probably don't want to as that is not their model. Also as a private coy, Aldi looks long term and doesn't have to answer to analysts or shareholders. Had they been a public coy they would have been folded up like Masters as they didn't make money in their first 10 years here.
Aldi marketing, page-85
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